LawPath Quick Notes landing page

Design Task: Complete a landing page design for LawPath ‘Quick Quotes’

This project was developed as a redesign of the current quick quotes landing page as part of the application process for the Digital Graphic Designer role in LawPath. I did the whole design process, starting at the Design Thinking stage, sketching and wireframes to the final high quality mockups of the desktop and mobile versions.

Client

Lawpath

Year

2016

Agency

Personal Office

Project Type

Responsive Web Design

Wireframe process / sketching

From the wireframe to the high quality mockup

The overall objective of the page is to get as many people as possible to request a ‘Quick Quote’. My main approach was focused on updating current interface to improve the User Experience in order to get more convertions in a landing page website.

Friendly interface and UX - Happy customers!

Call to actions / Friendly form

The landing page has a very specific goal of conversion. In this case the landing page, through a friendly user interface, aims to get more quick quotes using the form. The visitor fills up some necesary information to allow LawPath to find a appropriate lawyer for the costumer. The call to action button throughout the landing page is 'Get a free quote'. I tried to put more focus on it in this redesign. Also, I've created some new icons (below) specificly for this new version of the landing page.

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